What we Love to Do!
Integrate and streamline your marketing eco-system to create marketing magic!
Focus on the inside & out.
In today's fast changing environment it can be challenging to stand out, stay ahead of the competition, increase market share & growth, expand visibility & engagement, sustain attention, and stay prepared for fast changes in your market and organization.
We work with you to create not only sustainable marketing solutions, but strategies that are actionable quickly and pragmatic to ensure your marketing investments and efforts deliver results-driven activities.
Our capabilities include pragmatic, quick actionable approaches with guidance & frameworks for:
Your WHY | Purpose | Vision | Mission
Branding | Re-Branding | Brand Rebuild
Marketing Audits | Positioning | Competitor Analysis
Marketing Strategy | Go-to-Market Strategy | Growth Marketing Strategy
Implementation/Project Execution Strategies
Innovation, Creativity and Ideation Workshops
Sales & Marketing Alignment
Marketing Automation and Technology
MORRE© - Marketing Optimization for Teams and Marketing/Business Eco-Systems
Empathy Customer Journey - for an integrated internal & external insight and perspective
Insight Funnel© - Framework to identify Empathy Customer Journey, Target Audiences, Analyze Data, Technology and Digital Channels and develop Messaging, Positioning, Objection Strategies.
YOUR AUDIENCE, MESSAGE & CONTENT
Build trust & understanding through empathetic multi-dimensional perspectives.
Winning over the hearts & minds of your audience, customers, employees and advocates.
Create and align a cohesive message that flows in unison throughout your business and marketing eco-system, inside and out. Understand your audience to attract higher quality leads and conversion rates by getting multi-dimensional perspectives. What do your audiences feel about your overall messaging about who you are - your purpose, vision, mission, services and products?
We work with your messaging through the “Why” or "Purpose", and achieve a deep understanding of how your message is delivered and received. We developed our own Messaging Insight Funnel© framework to help examine and develop internal and external multi-dimensional perspectives, for effective strategies.
Our Capabilities include:
Messaging Insight Funnel©
Content Strategy & Development
Our Capabilities include:
FROM CMO TO COACH - Fractional CMO, Marketing Executive, Marketing Management, Marketing Coach
Outsource a part, or a fraction, of your marketing needs to part-time specialists without the employee costs. Your business maintains the skilled marketers you have in-house while filling in gaps with a highly skilled part-time marketing professional. Add a Marketing/Social/Content etc Manager, Chief Marketing Officer, to a veteran Coach to your team.
LEAD & INSPIRE THROUGH YOUR SOCIAL MEDIA PLATFORMS - Social Leadership Legacy©
Have a thought leadership responsibility with your social media platform? Brand crisis? With leadership comes great responsibility when it comes to your online platforms. We help you lead & inspire through purpose strategies.
LEAD & INSPIRE THROUGH YOUR SOCIAL MEDIA PLATFORMS - Social Media for Introverts©
Creating purposeful and authentic connections. Boost your confidence to get out-there and what content to share.
LINKEDIN PROFESSIONAL BRANDING
Professional makeover? Or just a simple refresh. Build Networking Strategies, get the most out of LinkedIn, learn how to create content (we use Canva and other content creation technology), and promote your own professional brand to generate immediate results. Shine & build your presence!
SOCIAL MEDIA MANAGEMENT PLANS
Don't have the time to create your social media content? or scheduling and engaging? We'll manage your platforms so you can focus on your business.
INVESTING IN THE USA
Doing business from Australia to the United States of America? We offer services for anyone wanting to test, grow, diversify and invest in the US trade and markets? We are on the ground to research & test markets, perform competitor analysis etc
IDEATOR WORKSHOPS - NON-STOP IDEAS
Unblock your innovation or ideas. We run innovation and creativity workshops to help your team crash right through brainstorming & innovation barriers. Creative thinking is for everyone!
Creativity is the power to innovate & grow, create something new & original over imitating or following, and most importantly - boost impact.
Purpose is the power to drive impact, nurture emotional & empathetic connections, inspire employees & advocates, ensure sustainability, and most importantly - drive growth.
Together, your purpose and creative digital marketing, align to create uniqueness & authenticity.
Your purpose is unique to you, and your creative solution will create a unique position for your long-term success.
Especially in the current environment where we are moving beyond loyalty for brands, competing for engagement, to aspiring for relevance, authenticity, live equality, inclusivity and diversity, and trust in who we connect with, care about, give our time to, purchase from, and give our support...and love to.
All the while, understanding businesses also have a fiduciary responsibility to stakeholders and shareholders.
the power of purpose and creativity
We acknowledge and honor the traditional Indigenous custodians of this land and pay our respect to them, their culture and their elders past, present and emerging.
CREATIVE MARKETING, PURPOSE, AND EMPATHY.....IS IN OUR DNA
We are visionaries who listen first, and ask the right questions. We love what we do & our focus is on delivering results-driven, cohesive and pragmatic marketing solutions for the complexities of marketing eco-systems.
We're a NYC creative, visionary, hybrid, tech & data loving, inclusive, diverse and purpose-led collaborative and bi-lingual (English & Spanish) boutique marketing agency with local and global clients.
With over 20 years of delivering marketing excellence, our tailored frameworks, pragmatic methodologies, technology utilization, and empathy adaptation aligned with proven best practices provides marketing success for business goals.
Our projects focus on:
The WHY - High level of business and marketing (Purpose, Innovation, Contingency Planning, Branding, Business & Marketing Strategy, Competitive Landscape, Growth Strategies, Messaging/Storytelling, Product/Services Marketing, Creative Brainswarming etc.);
The HOW - Determine FOCUS & tool selection to achieve critical objectives (Social Media Strategy, Content Strategy & Development, Consumer Engagement, Communications, Events, etc.);
The WHEN - Delivering and managing the Execution (Resources, Internal Culture, Critical Success Factors, Budgeting, etc.).
We deliver from complete solutions, to stand-alone projects focusing on one aspect of the marketing function, or targeting unique individual challenges.
We collaborate with companies and brands to overcome challenges and achieve authentic, unique, innovative, and Purpose or Vision driven solutions, beyond fiduciary responsibilities and profits to sustain impact & growth.
WHAT OUR CUSTOMERS SAY
PRODUCT MGR, TECHNOLOGY CO.
We worked with VINN Marketing on several projects, and the overall experience was truly positive to me, our team, and most importantly, the outcomes were very valuable to my company.
CEO, TECHNOLOGY CO.
VINN Marketing led a project that enabled us to look at expanding our markets, explore for attractive new solutions for existing and new customers, and helped us create a shared vision & mission that became the nucleus of a business transformation for our company, helping us to thrive against the competition. The insight, tools and content that we created guided by VINN was the game changer we needed.
VINN Marketing helped me identify and connect with the right audience, to create the right message for my product. She was very professional, not coming at me with a cookie-cutter plan, but rather, listened to what I needed, and asked fitting questions that I hadn't realized I needed to answer.